Looksoft Advertising is Partner to Mentorist app in global marketing campaign
Mentorist, a mobile app that summarizes bestsellers in business, leadership and personal development, is growing fast. The company has just launched cooperation with Looksoft Advertising in the area of mobile marketing. The agency focuses on acquiring new, paying users, mainly in the USA and on English-native markets. Looksoft Advertising is responsible for improving visibility in app stores (ASO), paid campaigns, remote pre-installations and implementation of advanced analytics.
Mentorist is the mobile app that summarizes bestsellers in business, leadership, and personal development. Mentorist offers summaries of over 140 books in English and audio guides. At present, the app has around 25,000 active users. The company has just closed the first round of financing and launches marketing campaigns on a bigger scale.
“After several months of testing and developing our product, we are ready to run marketing actions on a far bigger scale. We have chosen Looksoft Advertising, as this agency has great expertise in acquiring active, paying users, not only in Poland but also in other countries. We count on complex marketing support of our app, which is more than just campaigns; it will also include our visibility in app stores, testing various sources of traffic and implementation of analytics. The Agency has proven that they can act dynamically and effectively, preserving top quality of acquired users. We want to scale our business together”, says Grzegorz Świerad, CEO of Mentorist.
Since 2018, Looksoft Advertising has been offering a complex solution called “AppBooster360”.
The support includes all key elements of app marketing: implementation of advanced analytics, optimisation of visibility in app stores (ASO), paid campaigns to acquire new users. User Acquisition campaigns are carried out in top advertising ecosystems (Facebook, Google, etc.), programmatic networks and dedicated channels (e.g. remote pre-installations). All actions are optimised to achieve ROI maximisation using advanced analytics.
“We are happy that owners of Mentorist have trusted our recommendations and decided to cooperate with us at implementing growth strategy and app commercialisation. From the very beginning we have been focusing on acquiring new, paying users. At the moment, we are testing various copy and best visibility of the app. We mainly focus on the USA and other English-native markets (Canada, the UK, Australia, India) but we perform our campaigns globally. We use inventories of Facebook, Apple Search and others. Currently, we are also planning to test other quality channels (e.g. remote pre-installations and OEMs). We do believe that keeping great tempo of app growth, as well as its commercial success, is possible”, highlights Rafał Sułkowski, Sales Director of Looksoft Advertising.